Get Out of the Home. Get Out-of-Home Advertising.
Society is obsessed with the Internet. We use it for everything from catching up with friends, shopping, working, and more. Despite our obsession, advertisers are still relying on out-of-home advertising to get the job done.
Out-of-Home advertising (OOH) refers to all media that consumers come into contact with in public, such as billboards, street furniture, and other outdoor signage. This type of medium is the only form of advertising that has not been affected by the Internet. Since 2009, OOH has seen continuous growth, with a slight drop in 2009. By the end of 2016, billboards are projected to have a total revenue of over $4.7 billion. While the Internet may be new, billboards are proving that the old way is the right way.
Think about how much time you spend in the car during one day. The average person spends 101 minutes per day in the car. That’s a lot of time. So, why wouldn’t you reach your target audience when they are on the go?
Busby Companies is taking advantage of our ever mobile population. With our LED boards, you can have multiple ads in rotation and have an estimated 720 daily ads. Go ahead and get out of the home. Get out-of-home advertising!
Source: Borrell Associates Inc.