The New Way to Billboard

Posted by on October 16, 2017 in Blog | 0 comments

  With bright, eye-catching graphics, Digital Billboards grab the attention of your future customer. One way that Digital advertising has changed the old ways of advertising is its ability to quickly change ads. In an instant, ads can be changed or updated to display sales, promotions or even upcoming events. According to Arbitron Out-Of-Home Advertising Report,  “29% of viewers have been motivated to visit a store within a week after seeing a sale or special.” Due to the ability to easily change or update ads, Digital...

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Maximize Your Advertising Campaign

Posted by on November 14, 2017 in Blog | 0 comments

  The most effective way to maximize your advertising campaign is to Repeat It. Consumers do not immediately respond to marketing but when a marketing campaign message is displayed on a regular basis, the repetition builds your consumer awareness. Repetition can be established through supplementing various methods of advertising or by increasing your current advertising campaign exposure. To increase your consumer reach as a way to build repetition, you can supplement your current advertising campaign with another form of advertising....

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How to Utilize Digital Billboards

Posted by on October 16, 2017 in Blog | 0 comments

  Digital Billboard Advertising utilized properly results in more successful advertising campaigns with a better return on investment than any other advertising method available. Digital Advertising can be best utilized by properly using the unique features only available to Digital Billboards such as scheduling and countdowns. Multiple advertisements can be scheduled to be displayed at a certain time of day or day of the week to ensure that the advertisements are broadcasted at the most beneficial time for the customer. An example of...

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The Struggles of Small Businesses: Lack of Resources

Posted by on September 9, 2016 in Blog, Blog Posts Go in this Category | 0 comments

The Struggles of Small Businesses: Lack of Resources

In a country built upon small businesses, it is sad to see so many struggle to achieve success. Many small businesses face the same hardships. At Busby Companies, we seek to relate and be a resource for those who are eager to grow and maintain their business. It’s no surprise that small business owners struggle to grow due restrictions of small staff, limited budget, and lack of time. It’s understandable that if the work load is growing, it can be difficult to meet that demand when you are unable to grow your staff. Your company may be...

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Get Out of the Home. Get Out-of-Home Advertising.

Posted by on July 21, 2016 in Blog, Blog Posts Go in this Category, Uncategorized | 0 comments

Get Out of the Home. Get Out-of-Home Advertising.

Society is obsessed with the Internet. We use it for everything from catching up with friends, shopping, working, and more. Despite our obsession, advertisers are still relying on out-of-home advertising to get the job done. Out-of-Home advertising (OOH) refers to all media that consumers come into contact with in public, such as billboards, street furniture, and other outdoor signage. This type of medium is the only form of advertising that has not been affected by the Internet. Since 2009, OOH has seen continuous growth, with a slight drop...

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Repeat It.

Posted by on June 28, 2016 in Blog Posts Go in this Category, Uncategorized | 0 comments

Repeat It.

The success of your billboard advertising campaign relies heavily on repetition. That’s right, you need to say it again and again until your message is accepted and acted upon by your audience. Did you know that Nike began using the slogan “Just do it” in 1988? That is 28 years worth of repetition. In order to build your brand, you need to get your message in front of your audience as many times as possible. “Effective frequency” is an advertising term that refers to the number of times a consumer should be exposed to a message before results...

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Expanding Our Business to Meet Your Needs

Posted by on June 13, 2016 in Blog Posts Go in this Category | 0 comments

Expanding Our Business to Meet Your Needs

Busby Companies is pleased to announce our latest expansion farther across state lines. We now have new locations, including both digital and static billboards, across Mississippi, Alabama, Florida, and Tennessee. We guarantee to help you meet your advertising goals with these new and prime locations. At Busby Companies, we are expanding our business to meet your needs.     Mount Pleasant, MS- Hwy 72 and Hwy 302 Digital – Eastbound Vinyl – Westbound Holly Springs, MS-  I-22/78 at Bicycle Rd. Digital – Westbound...

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Make Your Play in Stadium Advertising

Posted by on May 18, 2016 in Blog | 0 comments

Humans have been searching for entertainment since the beginning of time. In 72 A.D., the Coliseum was the center of Roman entertainment, and is still one of the biggest attractions in Rome. While we might not be sitting in the Roman Coliseum, we do find entertainment in a very similar setting, a stadium. Today’s consumers are constantly focused on getting where they are going and finding the next bit of entertainment, so it can be difficult to find the best way to advertise and grab their attention. Well, stadium advertising is the answer....

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Alcorn State University Scoreboard Coming Soon

Posted by on May 18, 2016 in Blog | 0 comments

Alcorn State University Scoreboard Coming Soon

Busby Companies is proud to announce that we have teamed up with Alcorn State University in building the largest video scoreboard within the Historically Black College and University (HBCU) network. The impressive LED display will approximately be 65 feet by 25 feet, will feature an impressive 10 mm pixel pitch, and a high quality 1952×736 resolution. The scoreboard will have the capability to show a combination of video feed, instant replays, still images, and sponsor messages. The scoreboard will be ready for all to enjoy this 2016...

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Proposal Gets Big Attention – Florence MS Digital Billboard

Posted by on March 1, 2016 in Blog | 0 comments

We were excited to assist Bailey Mickle in asking his date to prom this year with our Florence MS digital billboard. Bailey reached out to us with this BIG idea and we were so excited to help. We hope that Bailey and his date, Mia, have a wonderful time at prom! Bailey’s promposal was featured on WJTV. Watch it here. Be creative this year and ask her to the prom using one of our digital billboards! Daily Rates as low as $110. Weekly rates $190. Looking for a specific location? Use our billboard locator or give us a call at...

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